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23 August 2023 09:00-12:00 CEST

About the Workshop

This workshop provides hands-on strategies and tactics for startup to develop and strengthen their go to market and launch.

In three hours, our expert walks you through following areas:

1- Understanding your market and customers

2- Crafting your go to market strategy

3- Executing your go to market plan

Bonus 1: A unique approach to creating a strong startup brand.

Bonus 2: Interact with other founders in the workshop & follow each other’s journey.

Workshop price is SEK 980 + VAT.

Join digitally from anywhere in the world.

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Who can Benefit from the Workshop

  • Entrepreneurs, startup founders, co-founders
  • Marketing leads, CMOs, digital heads, growth leads at startups
  • Startup advisors, business coaches, business angels
  • Professionals working in marketing, sales, PR, customer acquisition roles
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Workshop Outline

Hour 1 - Understanding Your Market and Customers

  • Introduction to Go To Market (GTM) strategy and its importance for startups
  • Identifying target market, defining ideal customer profile, and understanding market segmentation
  • Doing research on customer needs, pain points, and competitors

Hour 2 - Crafting Your Go To Market Strategy

  • Defining your proposition and crafting a compelling message
  • Understanding the role of pricing in your marketing
  • Understanding the differences among different channels

Hour 3 - Executing Your Go To Market Plan

  • Choosing the right digital channels (e.g., social media, email marketing, SEO)
  • Strategies for acquiring new customers and building loyalty
  • Understanding key performance indicators (KPIs) and metrics to track the success of your GTM strategy
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Workshop Instructor

Taylor Ryan
Founder & CEO Klint Marketing | General Partner LayerThreeVentures

Taylor is a leading digital marketer in the Nordic region:

🕓 15+ Years of Digital Marketing and Growth Experience

🗯 150+ Keynote presentations over 4+ years

📈 16 Accelerators supported via workshops and mentorship

🚀 6x Start-up Founder 

Digital Marketing Specialties Include: Digital Marketing Strategy, Digital Marketing Execution, Product Marketing, Digital Ads [Google Ads, Facebook, Linkedin, Reddit, Quora, Etc], Growth Hacking, Conversion Rate Optimization (CRO) and User Experience (UX), SEO [Search Engine Optimization], Marketing Automation, Email Marketing [Inbound / Outbound], SoMe [Social Media], PR (Public Relations and Amplification), Referral and Affiliate Marketing, Branding, Creative Content Production

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Organized by

Nordic Venture Academy
events@nuttyventures.com

Nordic Venture Academy is a Nordic learning ecosystem powered by Nutty Ventures AB to accelerate venture building with a series of rapid, interactive and practical workshops by ecosystem experts.

Additional Information

Workshop dynamics

  • ~3 hours digital workshop
  • Possibility to interact with participants
  • Possibility to raise questions / share insights

Connecting on the day of the workshop

  • Join a few minutes early
  • Test audio / video beforehand
  • Connect with a computer / laptop with good Internet connection
  • This is an interactive workshop so join from a well-lit low-noise space
  • Participants will need to have their video on during the workshop for interactivity
  • Workshop will not be recorded so do not miss the session

General workshop terms:

These General Terms and Conditions ("Terms") apply to participation in programs and workshops ("Terms") that are arranged by Nutty Ventures including as part of the Nordic Venture Academy (“NVA”). The terms and conditions apply between the registered attendee ("attendee") and Nutty Ventures AB, organization no. 559308-0228 (“NV”, “we”, “our”, or “us”).

    1. By registering for a program, the attendee confirms that they have read, understood, and agreed to be bound by these Terms and that they have read our Privacy Policy.
    2. On the registration website, the attendee can select the program they want to register for and find current information about the topic, instructor, date and time, and any other details. Attendees can also review relevant policies of the registration platform at the time of registering. We reserve the right to make changes to the program up to the day when the program takes place.
    3. The booking is binding and non-refundable. Payments are only accepted online at the registration website. All prices are subject to VAT of 25% according to law.
    4. The registration is exclusive to the attendee and non-transferable. We reserve the right to terminate attendee access if they share their individual access with others without authorization.
    5. During the registration process, attendees agree to provide their correct information such as their name, email address, telephone number, work & professional details etc.
    6. Programs are led by instructors who are ultimately responsible for the quality and content of their respective programs. NV selects and screens them in good faith. However, NV is not responsible for information provided by the instructors.
    7. Attendees understand that running their business and taking decisions regarding it are their own sole responsibility. Using advice, information, or content related to the Workshop content or related interaction in or outside their business occurs at the participant's own risk. Nutty Ventures, NVA, Instructors, or partners, affiliates, experts, coaches, or anyone associated with workshops or otherwise is not responsible for any costs or losses that you or your business may incur as a result of using the advice, information, or content provided in or around NV or NVA Workshops. Our liability to the attendee shall never exceed the amount attendee paid for participating in the event that caused any damage.
    8. Programs are held digitally via Zoom. Attendee needs to connect on time, by using a computer (desktop / laptop), and should keep the video on during the program for interactivity, enhance learning and interaction experience.
    9. Programs are not recorded. If an attendee misses the opportunity to attend, they will only receive the summary slides that are shared afterward.
    10. Material presented in the programs may not be shared publicly by the attendees, nor the session be recorded in any way by the attendees.
    11. Attendee agrees to maintain cordial professional decorum during the program and in any communications or actions linked to the program, its instructors, or NV.
    12. We have the right to cancel the program due to low attendance, instructor sudden unavailability, or any circumstances beyond our control, such as a strike, fire, natural disaster, act of war, action by the authorities, or sudden illness. If the program is canceled as above, the attendee is offered to participate in another training for the same fee or to receive a refund of the fee minus any registration processing fees. Compensation beyond that is not paid.
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